THE CHASE

The Chase is an award winning design team located in the UK. Made up of a team of creative designers and support staff, which include.

Ben Casey & Lionel Hatch, Bev Hutchinson, Peter Richardson, Steve Royle & Richard Scholey.

Their awards include the number one spot in Design week magazine’s creative league table which they have won for the past three years.

An industry award that carries some industry weight worth some serious kudos’s.
“We have consistently been one of the UK’s most awarded creative consultants. For three years in the last decade we have held the number one spot in Design Week magazine’s creative league table.”

Being a new comer to the world of design I found the link to this publication very interesting, I have added it to the links at end of this document.

The Chase opening statement about their practice is to be found in this paragraph.

There was an old Indian craftsman

Who carved beautiful little elephants from unpromising blocks of timber. Asked how he did it, he simply replied: “I just cut away the wood that doesn’t look like an elephant.”

The craftsman’s seemingly simple tale has remained our doctrine for thirty years. From strategic planning, to conceptual thinking, to the final crafting in which every mark has to justify its reason for being.”

My observations about design are that it is as much about the taking away of form, as the building of it.

That the process of design is about the stripping back of all that is not justifiable.

I think that the reference to the craftsman is harking back to the times of craft being held in high value, and about a time before the mass produced became the norm.

Is it just a clever marketing perspective to marry the idea of the old Indian craftsman to the uber modern digital designer?

Is designing a craft? I guess it is just that the tools of the trade have changed.

The Chase

The Chase is an award winning design team located in the UK. Made up of a team of creative designers and support staff, which include.

Ben Casey & Lionel Hatch, Bev Hutchinson, Peter Richardson, Steve Royle & Richard Scholey.

Their awards include the number one spot in Design week magazine’s creative league table which they have won for the past three years.

An industry award that carries some industry weight worth some serious kudos’s.
“We have consistently been one of the UK’s most awarded creative consultants. For three years in the last decade we have held the number one spot in Design Week magazine’s creative league table.”

Being a new comer to the world of design I found the link to this publication(Design week)  very interesting, I have added it to the links at end of this document.

The Chase opening statement about their practice is to be found in this paragraph.

There was an old Indian craftsman

Who carved beautiful little elephants from unpromising blocks of timber. Asked how he did it, he simply replied: “I just cut away the wood that doesn’t look like an elephant.”

 The craftsman’s seemingly simple tale has remained our doctrine for thirty years. From strategic planning, to conceptual thinking, to the final crafting in which every mark has to justify its reason for being.”

My observations about design are that it is as much about the taking away of form, as the building of it.

That the process of design is about the stripping back of all that is not justifiable.

I think that the reference to the craftsman is harking back to the times of craft being held in high value, and about a time before the mass produced became the norm.

Is it just a clever marketing perspective to marry the idea of the old Indian craftsman to the uber modern digital designer?

Is designing a craft? I guess it is just that the tools of the trade have changed.

http://www.designweek.co.uk

https://www.facebook.com/DWDesignWeek

http://www.thechase.co.uk/work/paul-thompson-1000-words

http://www.thechase.co.uk/work/booths-beer-cider-festival/

http://www.thechase.co.uk/work/zsl/

http://www.thechase.co.uk/work/falmouth-prospectus-2015/

http://www.thechase.co.uk/work/mands-money-bags/

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