Wolff Olins is a brand consultancy with four hubs based in London, New York, Dubai and San Francisco. Wolff Olins was founded in Camden, London, in 1965 by designer Michael Wolff and advertising executive Wally Olins. It employs 150 designers, strategists and account managers currently.
They describe themselves thus “we are creative partners for ambitious leaders who want to act on the opportunities that matter. We pit creativity against the big challenges in radically different and radically better ways. Our global teams of designers, strategists, educators, technologists and programme managers deliver deep, meaningful change across and beyond our clients’ organisations”. Their forte is in creating positive social impact for their clients by developing brand experiences and they have worked in the technology, culture, retail, energy, non-profit and media sectors.
In 2012, the London Olympics 2012 brand, which was developed by Wolff Olins in 2007, was included in an exhibition of design that has shaped the modern world called Extraordinary Stories about Ordinary Things, at The Design Museum in London.
In 2012 the Orange and London Olympics 2012 brands were included in a retrospective design from 1948 – 2012 at the V&A in London. Also in 2012, the firm was recognised by The Sunday Times as being one of the Best Small Companies to work for.
Wolff left the business in 1983 and still works in the branding field, and Olins left in 2001; and Olins died on 14 April 2014. In 1998, the company opened an office in New York, and ten years later in Dubai.
Wolff Olins created corporate identities between 1965-1990s for large European companies including BOC, Apple Records, Bovis, Volkswagen and Prudential. During the 1990s, Wolff Olins focused more on corporate branding working with First Direct. Orange and Heathrow Express. More recently their work has included the Tate, Sony Ericsson, London 2012 Olympic and Paralympic Games, the Smithsonian and Skype.