Milton Glaser is one of the United States most celebrated designers. To many, Milton Glaser is the embodiment of American graphic design during the latter half of this century. Outside of the states, his presence and impact on the profession internationally is also powerful
There’s no doubt that you’ve seen Milton Glaser’s work. He founded New York Magazine with Clay Felker and created the I ❤ NY logo that every tourist annoyingly… ahem… proudly wears still today.
The typeface used for the “I Love NY” logo is called American Typewriter, designed by Joel Kaden and Tony Stan and released in 1974 under the type foundry ITC. The logo was designed pro bono by Milton Glaser for the state of New York in 1977. Glaser made minor modifications to the I, N and Y “because the actual typeface is clunky, and in an aesthetic sense it didn’t quite work with the shape of the heart.
His logo for New York Magazine, a paper he founded in 1968 with Clay Felker, is simple yet elegant. Traditional enough typography for Magazine press at the time but also with its own unique curves to give it a little extra pop.
The SVA theatre logo is more recent, from 2009, and is representative of the moving marque that was a paraphrase of Tatlin’s Monument to the Third International. The overlapping lines create movement as do the colours.
For the Brooklyn Brewery, Steve Hindy and Tom Potter, the originators of Brooklyn Beer, came looking for an identity 28 years ago. They had the name Brooklyn Eagle, which Milton suggested was not as good a name for a beer as the word ‘Brooklyn’, itself. The colours, typography and design pay homage to the boroughs rich history. It is made to look like a baseball team jersey, as baseball is a huge part of Brooklyn.
The Stony Brook University logo is written out with the three O’s in red, blue and green, with stars and rays continuing between them. In addition to a comprehensive color scheme – seen in the logo and repeated throughout the campus – Glaser created a series of harmonizing circular shapes that are repeated in design elements on campus signage, such as a mural of bicycle racers for the student lounge whose wheels rotate to produce both the appearance of motion and different color effects.
For Bread Alone, the product is organic wholemeal bread, ‘Bread Alone’ as in, nothing else. So the design is very militaristic and simple, almost childlike, representing the simple nature of the product.