Alex Trochut is a prolific Spanish illustrator, designer and typographer from Spain. Born in 1981, he is the grandson of prominent graphic artist Joan Trochut.
Alex’s work focuses on lettering and illustration. His style is inventive, intense, diverse and iconic.
Alex Trochut is the Willy Wonka of typography. Influenced by pop culture, street art, fashion and music, he combines all these genres and is able to blend them perfectly together to create a visually expressive and dynamic feast for the eyes.
“If we think of images as flavours, before I was cooking with sweeter ingredients, but now I’m trying to achieve a bitter taste – a flavour that you develop a craving for.”
He is known for his ability to mix geometric and fluid forms. Ambiguity and duality are also recurrent themes in his concepts, as are letters, numbers and symbols. This results in highly detailed and complex imagery.
Alex is inspired by the great masters of American graphic design, such as Herb Lubalin, Saul Bass, Milton Glaser and Paul Rand. Pop artists like Roy Lichtenstein, Andy Warhol, Jeff Koons and KAWS. Mediterranean artists like Pablo Picasso, Joan Miro and Salvador Dali. Illustrators rick griffin and Jim Philips and lastly, geometrical op artists Victor Vasarely, Carlos Cruz-Diez and M. C. Escher. You can see overtones of these artists influence in his work.
Alex has created design, illustration and typography for a diverse range of clients including Nike, Adidas, Puma, The Rolling Stones, Katy Perry, Vampire Weekend, Arcade Fire, Coca-Cola, British Airways, Pepsi, Time Magazine and many others.
Alex’s work is refreshing and innovative. The colours and the textures capture your attention immediately. This type of style goes against the grain and is not your average way of designing typography. His unique form solves the design issue of bland, tedious lettering.
Alex explains his methodology,
“I try to get lost, discover happy accidents and break my routines. Normally it’s hard to find a client that likes to experiment and take the risks that this process implies, so usually I collect my ‘accidents’ and save them for the right occasion.”
Alex Trochut is truly a creative visionary in his field, continually evolving as an artist and thriving outside white bread culture.