Alex Trochut


Alex Trochut (born in Barcelona, (1981) is a Spanish artist, graphic designer, illustrator, and typographer currently based in Brooklyn, NY. He has created iconic album covers for Katy Perry’s single (2013) as well “Roar”, among others. In 2008, Trochut was named an Art Directors Club Young Gun. In 2014, Trochut patented the unique design technique used for his Binary Print series that creates two visible images on a single surface. He is known for his visually expressive style and ability to fluidly meld styles and genres to draw equally from pop culture, street culture, fashion and music.

Trochut as well is renowned for his extremely intricate and detailed typographic design work. Inspired by his Grandfather’s modular typographic and ornament system creation in the 40s, he has developed a unique and elegant style and worked for clients such as Nike and Coca-Cola, Dior and the list continues to grow.



One of his better-known personal projects is a series of designs titled: ‘Lorem Ipsum’. These all feature the words ‘Lorem Ipsum Dolor Sit Amet’ in tubular style strokes. He makes use of objects which are of a tubular shape such as pens, pencils and squeezed liquids such as creams and sauces and intricately weaves and intertwines the strokes to create the complicated yet visually pleasing effects he achieves.












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