CRAIG WARD

This British born typography artist and designer is extremely talented when it comes to creating attention-grabbing letterforms. He uses an extensive range of media and equipment, generating stunning outcomes and effects. One of his most ambitious pieces is titled ‘You Blow Me Away’ which he collaborated with kinetic still-life photographer Jason Tozer to create. With the type screen printed onto sheets of glass, they fired various objects through them and photographed the scenes at various stages. The results were both unique and incredible.

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The idea behind the execution was, well, ideas… And in particular, Adobe and the Creative Cloud as a facilitator of these ideas. The lightbulb has long been a visual expression of inspiration, and the Adobe Creative Cloud represents a coming together of countless creative minds. Inspired by this, I created a 1700cu/ft installation of the Adobe logo, suspended in a three dimensional space using hundreds of suspended lightbulbs and anamorphic perspective – meaning the Adobe logo is only visible from one specific viewpoint.

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Ward is also well known for his piece titled ‘Bad Typography Is Everywhere’ which highlights in a visually clever way the fact that the world is so full of bad typography that people often don’t notice the good.

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This image was made using cuttings of hair from a hairdressers when Craig had gone to get his hair cut and saw what resembled the letter C on the floor.

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 For this typography image he used an image of an eye and traced it with the text path. He took the colours from the reference image and applied them to the text. Ward used “I see you” to emphasise the fact that it is an eye looking at you. He then added detail using the brush tool

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(RED) Negative Beats Positive

Craig Ward created this image and accompanying video with Ian Wright in to promote the work of AIDS charity (RED) for World AIDS Day this year.
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 https://www.behance.net/gallery/873425/(RED)-Negative-Beats-Positive
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One thought on “CRAIG WARD

  1. Fantastic creative Typographer. A good reminder that there is no end to how expressive and wild one can be to get the message across.

    Like

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