Typography Luke Lucas

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Ray-Ban – Smooth as Velvet: Commissioned to create a 2 colour poster artwork in a variety of colour ways that could be screen printed for a launch event in NY for Ray-Ban velvet textured glasses. The brief was relatively open other than the lettering needed to say Smooth as Velvet and needed to incorporate the Ray-Ban Erika frame in the artwork.

Nike – Free 5.0: Commissioned by Nike GBI to develop a lettering concept for use in promotional material related to the global release of the running shoe Nike Free 5.0. The brief was to explore how the behaviour of the shoe’s uniquely flexible sole could be expressed through a headline typeface (other than Nike’s typical Futura Condensed Bold).

As a base for my treatment I suggested that we manipulate a heavier weight italic version of the typeface Sansa (created by the dutch foundry Our Type) and introduce the shoe’s sole behaviour into the curvature of the letters.

Cover – Eurovision Song Contest Dress Up Sticker Book: Commissioned to create the book cover for the Eurovision Song Contest Dress Up Sticker Book. The brief was to be Euro trashy disco inspired. Finished printed artwork included laser foil detailing in the Eurovision Logo and disco ball graphic.

Summa Dayze Music Festival ID
ID/logo design for the Australian New Years day music festival and right of passage Summadayze. The ID pays homage to the previous logo’s psychedelic roots and was designed to work in with an ice cream theme.

Big Mouth Project
Big Mouth Project is a collaborative art initiative run by Lifelounge on behalf of the Victorian government organisation Work Safe, that invites select artist to respond to a brief that relates to speaking up in the workplace to avoid harm or injury.

The project really lent itself towards quite an expressive and playful logo treatment

Crust – Slice of Type
The brief for the above artwork commission was to arrange some playful illustrative vector type ingredients in the shape of a pizza slice to be used in an outdoor ad shell campaign for Crust Pizza.









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