Alex Trochut

Alex Trochut is a Spanish artist and illustrator, graphic designer and master typographer.  He currently lives in Brooklyn. Across the world Alex is well known because of his excellence and creativity in his two great passions-typography and illustration. He works at times solely with formal beauty and pure aesthetic pleasure more than content.

Trochut’s work has been included in famous publications such as Beautiful /Decay, Computer Arts and The Guardian. He received the Certificate of Excellence in Typography from the Type Directors Club of New York in 2005.

He is influenced by the great masters of graphic design- Herb Lubalin, Saul Bass, Milton Glaser and Paul Rand. Artists like Joan Miro, Salvador Dali, Pablo Picasso, Roy Lichtenstein, Andy Warhol and Jeff Koons are also favourites of Trochut.

Trochut flips minimalism on its side. His work is rich with elegant, beautifully detailed executions that convey indulgence and control. Renowned for his technically exquisite type creations and designs, Trochut attributes his special connection with typography to his Grandfather Joan Trochut- a typographer and creator of a modular typographic system in the 40s.

Alex has worked across disciplines to create design solutions tailored to each client. As a designer, Alex focuses on the potential of language as a visual medium where text and image become one unified expression.

Alex’s music clients include The Rolling Stones, Katy Perry, Caribou, James Murphy, Four Tet, Arctic Monkeys, Arcade Fire, Wiz Khalifa, Vampire Weekend, Sufjan Stevens, Manel, Damian Lazarus, Acid Pauli, Lucy, Rebolledo, Ellen Alien, Moderat and Alagoas.

Links:

 

http://www.designboom.com/design/alex-trochut-interview-12-23-2013/

https://en.wikipedia.org/wiki/Alex_Trochut

http://alextrochut.com/about/

https://www.behance.net/trochut

https://www.instagram.com/trochut/?hl=en

http://adcglobal.org/typography-spotlight-alex-trochut/

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