LUKE LUCAS

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Is a freelance creative, art director, illustrator, designer and typographer living on the northern beaches of Sydney, Australia.

He loves that the same word, passage or even letter can be treated in a bunch of different ways and embody entirely different meanings… That and through subtleties like a slight shift in line weight, the elongation of a tail or the arc you use, a letter can go from contemporary to traditional or happy to sad in a single stroke…

Baltimore Magazine asked Luke to create an illustrative cover lettering style for their special 40th anniversary edition. The brief was to create something celebratory with retro design cues from its birth era.

Screen Shot 2016-04-05 at 2.36.18 PM

He was commissioned by McCann Sydney to develop some custom typography and illustrations for a print and OOH campaign for Twinings – English Breakfast tea. The brief was to draw on the design cues in the swirly swashes contained on the inside of the lid of the packaging and create lettering and breakfast illustration from a similar style bursting from the pack in the brand colours.

Screen Shot 2016-04-05 at 2.41.13 PM

He was commissioned by Gas As Interface in Japan to create some illustrative and expressive typography and lettering for the International fashion store UNIQLO. The artwork was to be used as part of the Spring/Summer 2015 UNIQLO UT Omiyage World Souvenir range. The agency gave him several city and country names from around the world and he was to express a quality of that place through the lettering.

He was commissioned to create a line art sketch of the BOOM! in a way that could be modelled and 3D printed as a prop for an advertising campaign for uBank.

the two images above are the sketches he did for ubank. The first one was his first thought and then evolved into the second image.

Screen Shot 2016-04-06 at 8.50.00 PM

The image above is the final 3D model Ubank used.

http://www.lukelucas.com/uBank-BOOM

http://www.lukelucas.com/Twinings-English-Breakfast-Campaign

http://www.lukelucas.com/Baltimore-Best-Of-Baltimore

http://www.lukelucas.com/About

http://www.lukelucas.com/UNIQLO-UT-Omiyage-World-Souvenir-SS15

 

 

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