If you thought you were saving forests and protecting the environment by going paperless…think again. The real dilemma you face is that you may be doing more to cause environmental degradation and deforestation by going paperless than you think, and making responsible choices requires informed decisions and rational tradeoffs.
The adoption of networked broadband digital media and “cloud-based” alternatives to print are driving record levels of energy consumption.
Chances are that the electricity flowing through your digital media devices and their servers is linked to mountaintop-removal coal.
So what do we do? do we go back to paper to where every tree used and be replanted and paper recycled. or do we find a way to reduce the way we use energy by switching off computers when not using? inventing a new energy source instead of coal? Making computers and tech products out of materials that break down better and more environmental. These are just a few of the options.
New technologies are looking for ways to produce clean coal. This means by capturing carbon before it is release into the atmosphere. But at this point clean coal does not exist.
But as Graphic designers we can make a difference by using smaller print so It does not take up as bigger area so there fore not using as much paper for print. and recycling where eva possible like ink cartridges, using recycled paper and products. Making sure what eva print company you use ask them how they deal with their waste and what measures they take to reduce their air and water emissions. give your clients the eco-option: always offer your clients an option that has been designed to reduce impacts.
At the moment Lane Beachly has teamed up with Planet Ark and is getting every one to recycle ink cartridges. i do believe this is a great step towards helping the environment when it comes to design.