Recycle this flyer- give to a friend

Sustainability and business efficiency work well together. Having a great product coming from an efficient business uses less resources for getting the business to the market place.


My business flyers were always double sided and usually had the line Recycle this flyer, please give to a friend. Paper stock was lighter at 115gsm or less, depending on the graphics.

4up FSVThe print run was increased by over printing our promotion date and venues with a home printer. This was done by printing 4 up on A4, doing the overprinting  and than arranging a printer to trim them back to A6.Estimating an effective number of flyers per venue can minimise waste. Different, generic flyers that not have overprinting were used when the overprinted flyers ran out.

POSTERPosters were printed in short runs again with a text box to change the dates and venues.

Reusing the same display graphics to different markets was another way of reducing waste. This was done by logging which sign went to which venue.

The choice of sustainable web hosting is done by using a small local business.

Recycled paper was used where possible but not often. Stationary for office use does not need to be A4. This also helps the customer with a useable size and coloured.The customer would keep the blue copy. The white copy was attached to the product.


Sustainability and carbon offset from our business was achieved by running our business from a 100% stand alone solar powered dwelling. Over the past ten years we have established a native tree plantation with over 2000 trees both planted and maintained.

Photography can and does promote its susatainablity.Photographic print processing became more sustainable with the move from chemicals to digital technology.There are far fewer test strips needed digitally than in the analog process.

Bench marks in sustainability are awarded from the printing industry association as opposed to the photographic industry. NULAB based in Melbourne boasts Australian only  Sustainable Green Print Level II Certification

Photography can and does promote its sustainability. This is a promotional quote that sits well in the marketplace.

We have a strong personal commitment to sustainability and social responsibility – we invest in Solar power to offset all of our electricity use, 100% green web hosting offsets all of web based platforms (client web libraries) and we offset all of our travel.Our target clients are those that share a commitment to lowering their carbon footprint and want to promote the good things that they are doing in sustainability and their role as good corporate citizens (corporate social responsibility).Do you have positive initiatives in your business that you want to communicate to your clients and potential customers? We would love to talk to you.

Sustainable design is an attitude that can be applied daily. I used it to reduce the need for this poster to be printed as A3 poster to A6. This was done by identifying the main message and increasing photo size .It was than set up onto an A4 page.


 Business’s sharing office space with sustainable industries will attract clients looking to promote their message with a more sustainable voice

Filming in National parks now attracts sustainable codes of conduct



Darcel Disapoints

The character of Darcel succeeds in the intention of its creation. It was devised as visual memoir for Australian designer Craig Redman when he first moved to New York.

Since my writing skills suck, I decided to draw my experiences,”  I was just noticing all these strange new things, so I decided to start a blog. I decided it should probably be an illustrated blog.

The strength of the design lay in is its flexibility to take on these experiences.Simple that can be drawn quickly. Darcel disappoints is speaks of the everyday life in New York. Darcel is rarely happy or optimistic.The typical Darcel disappoints is getting inappropriately drunk at crowded openings.


Darcel took half a day to design––I wanted to create the simplest character that I could twist into any shape without stressing out. So I just banged him out.

Simple design, Darcel is basically a hipster Humpty Dumpty on spagetti legs  scaled to life in the everyday.What comes from this design is a story.

I think part of what makes him appealing is that though he looks colourful and fantastical his actions are very much based in reality; he lines up for coffee and gets lonely rather than dreaming of rainbows and butterflies


The Dacel character is beautifully bold and colourful. Such strong colours against an essentially pessimistic personality , the contradiction one of Darcels strengths. Primary colours in Redmans designs are influenced partly with his love of flags.

They’re super graphic—a red line next to a yellow line, for instance. It’s kind of reflected in my work. The French flag is perfect—three vertical, different-coloured stripes. You couldn’t ask for more.

images-1The egg shaped avatar got the attention of the co founder of the cult paris emporium Colette, Sarah Andekman. Commissions followed and now Redman work is known in the niche market of pop art. He founded the design duo Craig & Karl in 2011. Karl being Karl Maier who he met when he was 17 studying Design in Brisbane.Clients of Craig & Karl include Nike google the New York Times. Reflecting the character Darcel, the success Craig & Karl have enjoyed is their ability to distil the messages down to its core

We try to reduce things down to the most simplistic forms that we can. Take away all the unnecessary elements. You can make it more complicated by adding more patterns, but the essential forms of our work are very simple. said Redman.




Street art is graffiti. It encourages crime and there are studies to prove it. This is the argument the Brisbane city council use to penalise artists/criminals, criminals/artists. What if the very same messages appear on the streets of Tel Aviv. Where the medium of street art becomes instead an expression of hope where there is Know Hope.

The word paronomasia. Is a play on words. Know Hopes street art centres on fragmented poems and phrases that sit well in images of figures wearing their hearts on their sleeve. The work of Know Hope, aka Addam Yekutieli,  is about the the notion of collective human struggle so it is fitting his canvas is the street.Know Hope sees his audience as active participants in his art. His view on active art, ‘street imergry’ is an easy definition of how street art differs to that in a gallery.

 At a certain point, I started to feel like this imagery was not only a substitute, a copy of the real thing, but also somewhat imposing and didactic. After this realisation, I became more interested in ‘suggesting’ an image, opposed to illustrating one.

I did this by creating text-based pieces in public spaces. These pieces are made in a site-specific manner, with the intention of the text being a small element in a larger happening. All the human interactions and environmental discourse allow endless amounts of images to be made. This allows not only for the viewer to bring his/her own personal baggage into the dialogue, but take a more active part in creating the image. This way of thinking really changed my perception in regards to image making.


Since 2004 Know hope has been painting his messages of heartfelt promise. From the urban streets to galleries and museum settings internationally, his recent project is to tattoo his art onto volunteers with the the view of making street art that little more interactive.1118269

 Born in Los Angeles in 1986,Know Hope lives and works in Tel Aviv, Israel.043