Viola Design


An industry leader since 1999, and a pioneer in Australia’s eco-graphic design business, for Victoria’s Viola Design sustainable design is at the heartbeat of their Melbourne Studio. Founder Anna Carlile is hugely passionate about educating fellow designers and commercial users about the need and tools required for environmentally sustainable design and is the brains behind Design By Nature –, an online resource that is based on extensive research, guiding designers through the key areas of consideration, providing practical tips and ideas for everyday use to better sustainable design practices. With projects that draw on a range of sustainable methods like green-sensitive stock and printing solutions, creative print-based design outcomes, designing for sustainability,  Viola demonstrates that visually sophisticated graphic design doesn’t have to “cost the earth”.

Since founding Viola in 1999, Carlile and her fellow associates have developed a diverse eco-design portfolio with clients such as The Earthwatch Institute, Green Peace and the Environmental Protection Authority.

Every year Melbourne University produces more than $9 million of printed material. Like many environmentally conscious organisations, the university wanted to explore new ways of meeting their communication needs while also being sensitive to the environment. In 2008 Viola was approached to develop an internal environmental management manual, with the goal of helping the university adopt new practices that would reduce the environmental impact of its publications.

The result was a comprehensive guide that showcased the potential of eco-design as an environmental discipline. At first the standard twenty-four page printed brochure was considered but then quickly dismissed due to the waste that would be generated and also because, once printed, the information could become outdated. Due to the changing nature of the content, a website was approved as the most appropriate communications medium. To promote the use of the website by the university’s publication departments, Viola created an innovative, freestanding desktop piece, which required no binding and was both eye-catching and retainable. The printing was sponsored by a initiative and was QIS014001 compliant. The production used low-toxic inks and Envirocare paper that was composed of 65% post-consumer and 35% pre-consumer recycled material. The end product was also produced by a mill, with EMAS (Eco-Management and Audit Scheme) accreditation.



Top 5 Rascal Characters.

The Mad Hatter.MadHatterTenniel

The Mad Hatter is a fictional character from Lewis Carroll’s Alice’s Adventures in Wonderland. Although never referenced in Carroll’s books as ‘The Mad Hatter’, The Hatter is portrayed as such as and when Alice arrives at the tea party, the Hatter is characterised by switching places on the table at any given time, making short, personal remarks, asking unanswerable riddles and reciting nonsensical poetry, is fond of puns and rude jokes, all of which eventually drives Alice away!

Illustrated by Sir John Tenniel, it has often been claimed that the Hatter’s character may have been inspired by Theophilus Carter, an eccentric furniture dealer. Hatters were said to go mad because of their exposure to mercury, a which was used in the manufacture of the hats they sold – Mad Hatter Disease, hence the term “as mad as a hatter”. The Hatter has been featured in nearly every adaptation of Alice in Wonderland to date and he is usually the male lead.



Plankton is an antagonist in SpongeBob SquarePants. Plankton’s life goal is to put his former best friend Mr Krabs out of business by obtaining his secret Krabby Patty formula. A running gag throughout the series is the fact that Plankton is much smaller than the other main characters, so he is easily stepped on andis often sent flying back to his restaurant Chum Bucket with a mere flick of the finger.



Garfield is a fictional cat and the title protagonist from the Garfield comic strip created by Jim Davis. Overweight, lazy, arrogant and sarcastic with a passion for lasagna, Garfield enjoys mocking the actions of his awkward owner Jon Arbuckle, and Odie, Jon’s dimwitted dog. Although lazy, Garfield is very mischievous and enjoys teasing Odie and the other neighbourhood dogs, and playing pranks on Jon, particularly waking him up.



Although the Minions are not a singular character, I have decided to include them as they often act as a collective, being minions and all. As little yellow rascals from the Despicable Me franchise, they are impulsive creatures with little self-control, but with a wide-eyed wonder and an odd innocence that endears them to viewers and makes them relatable. With generic names such as Dave, Stuart and Phil, the Minions do the things we all would like to do – but don’t, such as; clowning around at the office, speaking back to their boss and knowingly causing mayhem. Their humour is quite childish and they find anything having to do with buttocks extremely funny, such as photocopying their derrière.

Bugs Bunny.


Bugs Bunny, or Wascally Wabbit as Elmer Fudd would say, is my classically favourite rascal. If you need an example of a Trickster, Bugs Bunny is it,” says Robert Thompson, director of a Syracuse University pop-culture studies program. “He defies authority. He goes against the rules. But he does it in a way that’s often lovable, and that often results in good things for the culture at large”.

Bugs’ creators – Tex Avery, Bob Givens, and Mel Blanc drew inspiration for character design from the witty Groucho Marx and Bugs’ nonchalant, carrot-eating manner was inspired by a scene in It Happened One Night, when the fast-talking Clark Gable snacked on carrots while leaning on a fence. Bugs Bunny is characterized as being clever and capable of outsmarting anyone who antagonizes him, including Elmer Fudd, Yosemite Sam, Tasmanian Devil, Marvin the Martian and Wile E. Coyote amongst a host of others. Bugs almost always wins these conflicts, all the while holding an air that is equal parts mischievous, nonchalant and rascally.

Yves Geleyn

Yves Geleyn is an Young Guns 7 award winning illustrator, designer and Hornet Animation Inc director who specialises in telling simple, stylish and often delightful stories with big impact characters. As a mix-media storyteller, Geleyn is confident to experiment with different types of techniques, for example hand crafted wooden puppets, to best compliment the what is at the heart of all his personal and commercial work-the characters. For Geleyn, character inspiration primarily comes from Japanese art and culture, nature, art and animals (especially birds which can be seen in each and everyone of Geleyn’s animations).
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Maurice Sendak

Maurice Sendak was a Caldecott award winning children’s book illustrator and author. I have chosen to respond to Quentin Blake’s observation that ‘…as an illustrator, you need to understand the human body – but having looked at and understood nature, you must develop an ability to look away and capture the balance between what you’ve seen and what you imagine’ using Sendak’s beloved classic Where The Wild Things Are as an example.

The Wild Things lies somewhere between reality and fantasy and perfectly fits into Blake’s criteria of an illustrator as the book’s wildly imaginative characters and landscapes reflect the storyline. Sendak captured the public’s imagination with the tale and imagery of a boy’s journey into a strange landscape inhabited by grotesque yet appealing monsters.
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Reverse Graffiti

Graffiti artists- social commentators, propaganda artists or vandals?

I find street art curious, as according to society, it’s not supposed to be there, and I admire the rebellion towards conformity and appreciate the cleverness. Where there is man, chances are there is advertising. And where there is advertising there is a profit. Street art offers a form of self-expression that reeks of freedom and individual thought, anti-capitalism, and if done right, communities can be a device to nurture this freedom of expression, for example funded murals. By nature, we are creative beings, our desire to express ourselves and show others how the world appears to us is one of the most personal experiences we can share. All we are doing on this planet is trying to make sense of ourselves, while hoping there is someone out there who understands us as well. Humans have been drawing on walls since the dawn of man. It’s an ancient art form, in a more complex society with new tools. The media we use have evolved, but the message has always remained the same.

When society puts a stigma on a form of self-expression, in this example graffiti, new and innovative methods of expression arise, such as Reverse Graffiti. Taking a cue from the “Wash Me” messages scrawled on the back of delivery trucks, Reverse Graffitists seek out soot covered surfaces and inscribe them with images, tags, and even advertising slogans using scrub brushes, scrapers and pressure hoses.

The UK’s Paul Curtis, better known as “Moose,” is one of the technique’s pioneers. Operating around Leeds and London, he has been commissioned by a number of brands, such as Smirnoff, who want to convey a sense of “clean” in an innovative way. On a more overtly environmental comment, Brazil’s Alexandre Orion, turned one of Sao Paolo’s transport tunnels into an eye catching mural recently. The mural, comprised of a series of skulls, very succinctly reminds drivers of the impact their emissions are having on the planet.

The practice puts authorities in an interesting moral quandary. According to Moose, “Once you do this, you make people confront whether or not they like people cleaning walls or if they really have a problem with personal expression.”

The Leeds City Council decided to lead their attack with a hilariously nonsensical position: “Leeds residents want to live in clean and attractive neighbourhoods, and expect their streets to be free of graffiti and illegal advertising. We also view this kind of rogue advertising as environmental damage and will take strong action against any advertisers carrying out such campaigns without the relevant permission.”

What action was taken against the advertisers is unknown. What is known is that Moose was charged under the very scary sounding Anti-Social Behaviour Act and ordered to clean up his clean act. I’m not exactly sure how he managed to did this. By making it dirty again? The Brazilian artist’s work came to a happier resolution. The authorities were certainly miffed but could find nothing to charge him with. They had no other recourse but to clean the tunnel — but only the parts Alexandre had already cleaned. The artist merely continued his campaign on the other side of traffic. The utterly flummoxed city officials then decided to take drastic action. Not only did they clean the entire tunnel but also every other tunnel in Sao Paulo.