Nike A Global Sustainable Brand
Eighteen years ago, this was a completely different story. People across the world were burning Nike shoes instead of wearing them; customers were boycotting Nike products; and in 1998 the company’s earnings dropped by 69%.
A Soulful Awakening of the Multinational Giant
With 900 factories, 750 retail stores and hundreds of thousands of customers. Nike’s business footprint is enormous, therefore, any sustainability-oriented changes that the company makes will undoubtedly raise global consciousness and improve the sustainability footprint of the world.
Times have changed
It’s likely that your most recent pair of Nike shoes had a previous life. The athletic apparel giant recently announced that 71 percent of its footwear is made with materials recycled from its own manufacturing process.
Nike’s smarter designs maximise performance, lighten the environmental impact and can be easily disassembled to be reused.
Nike,s designers now have access to a palette of more than 29 high-performance materials made from there manufacturing waste. Recycled materials include old shoes, plastic bottles and factory scraps.
Nike has invested in technologies to drive 100 percent renewable energy within its factories, and has reduce the toxic chemical output from dying processes from entering the environment.The “waterless dyeing” technology for textiles uses CO2 instead of water. Nike is also collaborating with NASA, U.S. Department of State and USAID to encourage innovations that generate more environmentally and socially sustainable materials and fabrics.
Nike Flyknit technology, uses a single thread to knit a shoe upper, helps in preparing more custom fit and lighter shoes and generates less waste during the upper production process.
Nike has changed the direction of its entire company over the past eighteen years buy doubling down on waste, There sustainability report reveals a continued concerted effort that is on its way to achieve zero-waste in its supply chain. In 2015, the brand recovered 92 percent of its trash. It goes to show how consumers and activists can influence the biggest brands.
Power to the people